Esports: Globally, companies like Uber, LEGO and even Gucci have embraced gaming, not as a quirky experiment but as a serious marketing channel.
Read more: The 'cool kids' in India's Rs 33000-cr gaming industry, ET BrandEquity
Esports: Globally, companies like Uber, LEGO and even Gucci have embraced gaming, not as a quirky experiment but as a serious marketing channel.
Read more: The 'cool kids' in India's Rs 33000-cr gaming industry, ET BrandEquity