The opportunities for brands in-game and in eSports are massive in China and should be considered part of the marketing mix, says Liu Yi of WPP's …
Read more: Online games and eSports complete the ecosystem – WPP
The opportunities for brands in-game and in eSports are massive in China and should be considered part of the marketing mix, says Liu Yi of WPP's …
Read more: Online games and eSports complete the ecosystem – WPP