Esports organizations have spent years trying to evolve away from endemic brand partners in favor of blue-chip, non-endemic sponsors.
Read more: Alienware wants to make endemic esports brand partnerships cool again – Digiday
Esports organizations have spent years trying to evolve away from endemic brand partners in favor of blue-chip, non-endemic sponsors.
Read more: Alienware wants to make endemic esports brand partnerships cool again – Digiday