Professor Beth Cianfrone co-authored a study with Glynn McGehee (Ph.D. '19) and Jackson Sears to analyze one NBA franchise's esports brand …
Read more: Research Snapshot: Brand Extensions and Esports – Georgia State University News
Professor Beth Cianfrone co-authored a study with Glynn McGehee (Ph.D. '19) and Jackson Sears to analyze one NBA franchise's esports brand …
Read more: Research Snapshot: Brand Extensions and Esports – Georgia State University News